Shields talks about how “the fashion image promises satisfaction upon obtaining ‘the look’ and the look can (and must) be purchased” (32). This is seen within every advertisement, hence the point of it being advertised. But mostly everything looks the same, doesn’t it? Girls, how many times have you looked in People Magazine and the new collection for summer or fall clothing is out and it looks like everyone is wearing the same color and same type of clothing? It starts with one designer and once the secret is out, every designer then makes the same type of style, but said to have their own “unique” touch and make just a little cheaper for the consumers’ liking. When thinking of this, we see these articles of clothing, but do we really go through each one trying to find the best, even when they look like each other? I know I just look at the price and if it looks good I get it. Switching gears now, what about the iPad. The iPad came out and maybe a month later, every other phone network came out with the same type of device, but cheaper. Even though the iPad is said to be the best, when we look at all the other devices that came out, we see the same thing. It’s the “look.” But if we really see what each of them have to offer then we can make an accurate decision. The advertising world is deceiving, but it also works to manipulate people’s minds!
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Good post! Your example of the iPad and other tablet PCs made me think of a cookie cutter. It seems that society gets in to a hustle and bustle about what the new fad is, and you're right, most of them always look the same. It is just different manufacturers attempting to reap the benefits of a single idea.
ReplyDeleteI like this post because it can apply to a multitude of things like clothes and personal notebooks but also houses, kitchen appliances, mattresses, and even toothbrushes. We can usually always find a very cheap version of the hot, popular item out there. Part of the reason for this happening is that companies need to stay afloat so they give the consumers what they are after which happens to follow the recent fad happening. It is an inevitable process that we will be subject to for years to come.
ReplyDeleteThis image is broken, :(
ReplyDeleteI am not a "girl" but I do understand that when you might look in a magazine you might say I want to look like that. I think that the clothing depicted in magazines helps a person know what the current style is and what is out there. It also helps you pick and choose what you want and don't want and what goes together and does not even though you are being sold a bill of goods. Great post.